Overseas celebrity marketing cases
IQOO
Anker
PUBGMOBILE
POPMART
Project Background
The iQOO brand focuses on providing high-performance smartphones, mainly attracting gamers and technology enthusiasts. In order to expand its influence in the Southeast Asian market, iQOO regularly adopts influencer marketing.
Marketing objectives
Establish a strong market presence in global markets, especially in Southeast Asia, and continue to expand its business and brand influence globally.
Marketing strategy
By implementing a carefully planned influencer marketing campaign in the Southeast Asian market, the brand successfully increased its appeal and market share among young consumers.
Project Background
Anker focuses on the production of charging equipment and accessories. Its cooperative products include 622 mobile power banks (PowerCore series), charging cables (PowerLine series), chargers (PowerPort series), Bluetooth headsets (Soundcore series), speakers (Soundcore series), wireless chargers (PowerWave series), etc.
Marketing objectives
In the US market, expand the brand's influence and market share.
Marketing strategy
We provide long-term and stable services for the short videos and live broadcasts of celebrities, and TSP-operated live broadcasts. Through the short videos and live broadcasts of celebrities, the exposure of the Anker brand in the US market has been greatly improved, especially among young consumers. We use the influence of celebrities to promote product sales, especially the market promotion of new products, and enhance consumers' trust and loyalty to Anker products.
Project Background
Focusing on the characteristics of PUBG MOBILE game products and the brand's requirements for all-round traffic deployment, we recommend and cooperate with more than 50 high-quality bloggers from all over the world. The cooperative media include Youtube, TikToTok, Instagram, and other overseas mainstream social media. The types of celebrities include but are not limited to game celebrities, ACG celebrities, Coser, music celebrities, handicraft celebrities, offline interview celebrities, and various categories of creative content are customized for products, attracting millions of fans to watch and helping new game features get full exposure.
Marketing objectives
Help new game features gain full exposure.
Marketing strategy
The in-depth experience of the cooperating game celebrities demonstrated the updated content, related new gameplay and game highlights of PUBG MOBILE, and fully demonstrated the fun and competitive features of the new mode from both entertainment and competition perspectives.
Project Background
POPMART is a well-known trendy toy company in China, famous for its unique blind box models and collectible toys in collaboration with various artists.
Marketing objectives
In order to expand its influence in the US market, it decided to attract more trendy toy enthusiasts and collectors through influencer marketing, enhance POPMART brand awareness and market visibility in the US, and stimulate sales growth in the US market.
Marketing strategy
By carefully planning the content of the videos and exposing them to a large number of influencers, POPMART successfully expanded its brand influence and consumer base in the US market. This case proves the importance of cooperating with industry-related influencers for brand internationalization and market expansion.
Revitaplus is a functional health care brand focusing on women's nutrition and health. It mainly offers "daily nutrition packages" and is designed specifically for the various health needs of women aged 25-45. After its launch on Amazon US, it quickly accumulated positive user reviews. With convenience, compound design and emotional regulation experience as its core selling points, it has established a differentiated advantage in the women's vitamin segment.
Core Achievements：
100+
Within 30 days, single link sales
$8000+
Within 60 days, the daily GMV exceeded
4.01
Advertising ROI
30%+
Repurchase rate
No.2
Category market share
IMOO is the overseas brand name of "Xiaotiancai Phone Watch", which focuses on children's smart wearable devices and is committed to protecting children's growth and safety through technology. In the European market, our team is fully responsible for the overall sales and operations of IMOO on the Amazon platform, including brand positioning, on-site advertising, content optimization, customer service and localization strategy implementation.
Core Achievements：
40w €+
Annual GMV
100+
Monthly Sales
5
Advertising ROI
25%+
Increased conversion rate
No.2
Market share
Independent station marketing case
The top selling ice machine brand in the US
Solutions
1) Reorganize the website products according to different brands, upgrade the website related functions, and improve the browsing conversion rate of users after entering the website;
2) Add information about brand development, brand social responsibility, fashion resources, etc.;
3) Unify and optimize the website visuals to improve user experience on the one hand and enhance brand tone on the other.
2) Add information about brand development, brand social responsibility, fashion resources, etc.;
3) Unify and optimize the website visuals to improve user experience on the one hand and enhance brand tone on the other.
Sales increased year-on-year
900%
The number of orders has increased
1000%
Repurchase rate increased year-on-year
15%
